Mulb are a B2B supplier in the motor trade, they were already an established supplier within the motor trade, but they wanted to corner the market in the sales of automotive bulbs to the motor trade and their business requirements were that they become the market leader by offering a premier service to their end users within the motor trade.
They planned to offer an impeccable experience to their clients. They have identified their end users as members of the trade such as independent motor factors and motor mechanics. This ideated into a mobile app that allowed end users achieve these goals
See below a synopsis of this project:
// Hypothesis was that within the motor trade there was not a specialist supplier of automotive bulbs.
// Research [unstructured 1:1 interviews] in the form of unstructured 1:1 interviews was done to establish the user requirements, understand their pain points in order to provide a greater user experience
// Analysis [affinity diagram] With the research concluded I could analysis my data by placing any recurring patterns or themes on post-it notes and clustering them to form of an affinity diagram
// Analysis [personas] Now it was possible now to generate personas in order to empathises further with the users to establish a set of goals and pinpoint their frustrations
// Define As deemed from my analysis there were reoccurring themes that identified the goals of the users. I was therefore able to define the requirements of the user, and what their pain points were
// Ideation With these insights I now had a clearer understanding of the users & their requirements and could ideate potential solutions that will allow the users meet their goals. These were initial concepts, we were only at the first iteration and these would naturally change in the future
// Wire framing [Sketches] As the initial concepts had been decided I drew up some wireframes to show an overview of the structure and flow of possible design solutions
// Prototypes [Figma] With the prototypes in place I generated some high fidelity prototypes using Figma
Now that's some of my story told. But its only still at the beginning, I would love to hear from you whether to work together or just shoot the breeze.
If you would like to share your story and collaborate on some future design work please give me a shout!
